FOR IMMEDIATE RELEASE
Xtreme Kombat League (XKL) partners up with global broadcast leader, Digital Stream, to take Mixed Martial Arts (MMA) worldwide.
Just announced, the partnership of Xtreme Kombat League (XKL) and Digital Stream will take the Sports World by storm. An agreement was reached between the two companies to begin laying the structure of their Global Broadcasting Strategy. Never before has any sport been subject to a potential audience of five hundred million viewers. The technology that backs up Digital Stream is cutting edge, so much so that their services have been utilized by many international corporations such as CNN, NBA, and NASCAR.
Digital Stream, Inc. (DSI) was designed to optimize the quality of global Internet broadcast TV over a selection of private broadcast channels for communication and entertainment with ease of use to reach the world. DSI is a first mover with innovative tools and services to monetize and promote products and services. DSI believes it could be the broadcaster of choice for over-the-internet TV. DSI offers content owners compelling features; Larger picture, higher resolution, ease of use, extensive market reach, interactive, click and play broadcasting channel going global.
“We have strategically set the structure of the XKL for the global market, when we looked for a broadcasting resource; Digital Stream was the clear option. Their incredible reach, their continued strives to maintain cutting edge innovation, and their cut in stone reputation has made this a great fit for XKL. DSI has worked with some of the world’s largest sports organizations, and now they have teamed up with the XKL and MMA, the fastest growing sport in the world!”, stated Eric Rafiq, CEO and President of the XKL.
DSI “mobile” live broadcast applications for events enable the next generation of mobile promotion and revenue opportunities by transmitting from a point with 3G connectivity. Digital Stream’s live streaming over iPhone is one of the exciting new products for the cellular market. “Consider the facts, there at two hundred million IPhone users that walk the planet! We now have the ability to connect with every one of them!”
XKL will be holding eight major international events in 2010. Each major event will be broadcast through the Digital Stream Network to a potential audience of five hundred million viewers. DSI will also be handling the XKL’s pay per viewing of all their events worldwide.
MMA has now been set on a very powerful platform, with the work of XKL and DSI, the sport of MMA will now be taken to a new level of exposure internationally. This will also open the flow of global marketing through the sport of MMA.
###
ENDS
About XKL
Eric Rafiq (President & CEO) of the Xtreme Kombat League (XKL) has been setting trends for MMA since 2001 and has been heavily involved in the shaping of the sport from its early beginnings. He knows that Mixed Martial Arts (MMA), now considered the world’s fastest growing sport with audiences that exceed that of the NFL, is here to make its mark, and will draw the world’s attention to a sport that produces the very finest athletes who have incredibly high skill levels.
XKL has put together the top people in the industry to ensure global success and has the top promoters to the best matchmakers on its team - the company has created a true league for MMA, where pound for pound fighters, in each weight class, around the world, can compete - these fighters will battle to prove that they are the best fighters in their weight class, ultimately proving their skills in Dubai where the title belt fights will be held as an official event of Dubai Shopping Festival.
The company, which has solid support from key sporting industry figures and the endorsement of world famous sports personalities including Mohammad Ali, Joe Frazier, Thomas Hearns, Larry Holmes, Pat Miletich and Dan Severn, is also committed to serve the local community, pledging a significant contribution of its earnings to charity and community groups.
MMA events, which feature world class, renowned athletes, many of whom are past world champions in their specific martial arts, attract A-list actors, professional fighters, superstar athletes and socialites, having bridged the gap between social classes.
The Middle East represents a new and potentially huge target audience - with this event, XKL will fill the void that currently exists between fans across the region and the rest of the world. XKL aims to set the standards, and is working closely with the UAE Athletic Association to regulate the rules and codes, bringing complete integrity and professionalism to the sport.
BATTERY IS THE OFFICIAL ENERGY DRINK OF THE XTREME KOMBAT LEAGUE (XKL).
Battery Energy Drink is considered by many to be the most powerful energy drink on the market. Its great taste and uncompromising power have made Battery the favourite energy drink of millions around the world.
Battery Energy Drink joins The Xtreme Kombat League’s (XKL) family of Sponsors
With the explosive growth of MMA, Battery Energy has now signed a multi-year agreement with the XKL to join their global expansion plans. The fastest growing sport in the world has now broken borders into the Middle East with the newest and hottest International MMA league, The XKL. Battery Energy Drink has signed on as the ‘Official Energy Drink of The XKL”, Battery Energy Drink looks forward to working with The XKL as they Launch their 1st Main Event in Dubai on Feb.20th 2010 with the broadcast coverage of a potential 500 Hundred Million viewers. This will be the start of an international tour from each major city to city. The most exciting sport is now energized by the most exciting energy drink, get charge with Battery.
Battery = Liquid energy = XKL
The power of Battery Energy Drink is derived from caffeine, guarana extracts, taurine and vitamin B. The caffeine stimulates the central nervous system and diminishes the feeling of fatigue. The amount of caffeine in Battery is the maximum amount allowed.
For thousands of years, the Indians of the Amazon rainforests have used the caffeine-rich berries of the guarana bush for physical and mental refreshment on long hunting expeditions. Taurine is a natural amino acid that guides fat absorption, protects cell membranes and promotes metabolism. A traditional part of energy drinks, vitamin B participates also in the body's energy metabolism.
According to the latest survey conducted in Singapore, Battery’s taste is preferred over Red Bull by 61% of participants. 72% of participants like its taste or like its taste very much (CLS Research Solutions 2008).
Northern power and recharge
One of the key factors of Battery’s success is its package design. Battery is liquid energy in a can. The can resembles a battery that everyone identifies as a source of energy and power.
Battery is the most popular energy drink in Nordic countries. Battery was launched on the Finnish market in 1997, and it is now sold in 35 countries around the world. Sinebrychoff's own innovation, Battery is manufactured at the company's Kerava brewery in Finland. Sinebrychoff is part of the Carlsberg Group. Battery's sales growth continues. In 2007 Battery's international growth was double compared to the entire energy drink category. Battery is also getting more and more popular as mixer in drinks, cocktails and mocktails.
Everybody on the race track
Over the years Battery has supported several athletes who have become world-class sports heroes, including Formula One champion Kimi Räikkönen. In 2006 Battery signed a co-operation agreement with the AT&T Williams Formula 1 team that will help Battery penetrate new markets. Formula 1 represents power, speed, technology, performance and hard work - Battery's values all.
In 2007 Battery and the Finnish game company Chat Republic Games launched Battery Formula Racing, a multi-player online formula game. The game supports thousands of simultaneous players, battling it out on the track and then chilling out in the Battery Lounge. The game can be downloaded for free at: www.batterydrink.com
More information available:
Shan Hasan
VP North American Marketing
Xtreme Kombat League XKL
HYPERLINK "mailto:Shan@xtremekombatleague.com" Shan@xtremekombatleague.com
AtoZ Distribution is our official Battery Energy Drink supplier in the UAE and Middle East Region.
Battery is the most popular energy drink in Nordic countries. Battery is manufactured at the Sinebrychoff brewery in Finland where it was innovated and launched in 1997, now sold in 35 countries around the world. Sinebrychoff is part of the Carlsberg Group. Battery product family also has a sugar free option, Battery Stripped/Sugar Free. Battery power is based on several ingredients, including caffeine, taurine and guarana. Battery is an official sponsor of the AT&T Williams F1 Team and The Xtreme Kombat League (XKL). HYPERLINK "http://www.batterydrink.com/" \t "_blank" www.batterydrink.com.
Xtreme Kombat League receives first ever MMA and Boxing licence in Michigan
First ever mixed martial arts (MMA) and Boxing licence for Michigan received by XKL from the Michigan Unarmed Combat and Boxing Commission
XKL outlines its vision to take the sport to a whole new level, with major global objectives.
Xtreme Kombat League (XKL), which has just received the first licence to stage MMA events in Michigan, has announced ambitious plans to revolutionise the sport and take it to an entirely new level on the world sporting stage.
Speaking immediately after receiving the news that XKL had been granted licence number 001, Eric Rafiq, President and CEO of XKL, said “This is a truly significant day for MMA. We’ve worked long and hard to reach this stage, and after an incredible amount of preparation, we’re delighted to have made such remarkable progress. This is just the first stage of our strategic plan to take MMA to a whole new level of professionalism and excitement, reaching current and new fans both here in North America and throughout the world.”
Rafiq has been setting trends for MMA since 2001 and has been immersed in the shaping of the sport from its early beginnings. Having come to the conclusion that MMA needs an entirely fresh approach, real commitment and genuine innovation to ensure that it realises its true potential on the global stage, XKL has laid solid foundations for the future of the sport.
“Significantly, what MMA currently lacks is respect as a sport,” said Rafiq. “For far too long, the image of MMA has been built on violence, blood and crude execution. If MMA is to gain global recognition and acceptability, then there has to be a real and immediate change, and we’re determined to be the catalyst for that change.”
“I recently read a comment on a blog that said MMA was for the most part a bunch of garbage served stinking hot, and, typically of the current state of MMA, that many of the bouts are about as good as some bar fights. That kind of image is going to kill the sport, so we’re committed to set new standards and aim to pioneer regulation of the rules and codes, bringing complete integrity and professionalism to MMA for the first time.”
To achieve its objectives, XKL has put together the top people in the industry, and has the top promoters to the best matchmakers on its team - a roster of elite world-class athletes, many of whom are past world champions in their specific martial arts, will compete for real title belts and to prove that they are the best of the best.
XKL has solid support from key sporting industry figures and the endorsement of world famous sports personalities including Laila Ali, Pat Miletich, Thomas Hearns, Emanuel Stewart, Al Low, Dr Weber and Dan Severn. XKL is also committed to serve the local community, and, in line with its commitment to the sport, has pledged a significant contribution of its earnings to charity and community groups.
“It’s time for MMA to earn global respect, recognition and acceptability. To achieve that, I promise the fans that we will deliver real and immediate change,” said Rafiq.
“The XKL team is passionately committed to the sport, and our prime objective is to take it to an enthusiastic global audience, setting new standards and pioneering regulation of the rules and codes, bringing true integrity and professionalism to MMA for the first time. We will develop the future champions of MMA, and ensure their long-term development - XKL’s athletes will receive objective advice that will help them with the long-term development of their MMA careers. It’s a new approach, and one that, in my opinion, is sadly lacking in MMA currently - it’s sad to see that MMA athletes have been shown very little respect up until now, and have almost become throw away commodities, which is bad for the sport - quite simply, the more motivated the contestants, the better they will perform, and as a result, fans will be able to watch bouts that are exciting contests between highly skilled sportsmen at the peak of their abilities.”
LAUNCH PRESS RELEASE
Xtreme Kombat League shows its commitment to the development of MMA with the appointment of Al Low
Xtreme Kombat League (XKL) has made a clear statement of its determination to revolutionise the sport of mixed martial arts (MMA) with the appointment of Al Low, who, for the past eight years has served as Chairman of Michigan’s Boxing Commission and Unarmed Combat Commission.
“I see this move to XKL as my life’s next adventure,” said Low. “I’m truly impressed with the level of commitment that this exciting new league is showing to both developing the sport and the long-term careers of the athletes, and am delighted to be part of what I believe will prove to be the future of MMA, not only in North America, but right around the world.”
Low’s vast experience will be invaluable as XKL looks to take MMA to an entirely new level on the world sporting stage. In addition to his time as Chairman of Michigan’s Boxing Commission and Unarmed Combat Commission, Low boasts a CV that includes over 30 years of experience in the field of entertainment and promotion, with 28 years of that time in boxing.
Low has promoted many boxing events and fundraisers around the world, including the first ever professional boxing event in China. He also promoted three of Thomas Hearns’s fights (one of which holds the record for the largest ever attendance at a boxing event in Detroit) and was manager of former world heavyweight champion Leon Spinks for seven years.
“It was a major coup for us to bring Al onto the XKL team, and shows our total determination to succeed,” said Eric Rafiq, President and CEO of XKL. “Al has incredible experience, amazing respect from the sports world and knows everyone who’s anyone in international boxing – as a key member of our team, he will play a major role in driving our ambitious plans for MMA forward, and we’re proud to welcome him on board.”
Having recognised that MMA needs a radical overhaul in order to earn global respect, recognition and acceptability, Rafiq has laid down a clear vision for the future. “To achieve our objectives, I promise the fans that we will deliver real and immediate change,” he said. “The XKL team is passionately committed to the sport, and our prime objective is to take it to an enthusiastic global audience, setting new standards and pioneering regulation of the rules and codes, bringing true integrity and professionalism to MMA for the first time. We will develop the future champions of MMA, and ensure their long-term development - XKL’s athletes will receive objective advice that will help them with the long-term development of their MMA careers. It’s a new approach, and one that, in my opinion, is sadly lacking in MMA currently - it’s sad to see that MMA athletes have been shown very little respect up until now, and have almost become throw away commodities, which is bad for the sport - quite simply, the more motivated the contestants, the better they will perform, and as a result, fans will be able to watch bouts that are exciting contests between highly skilled sportsmen at the peak of their abilities.”
August 15th's Road to Dubai Results:
2009 Xtreme Fighters!
Brought to you by The Dubai Shopping Festival.
1. Joe Caudill def. Tyler Powers, first round by rear naked choke.
2. Nick Highton def. Chris Martin, Referee Joe Battaglia was forced to stop the action.
3. Andrew Peterson def. Mark Franklin Jr., an arm bar in the first round.
4. Nick Spohn def. Dan Lauzon, after going to the end of the 3rd round it went to the judges.
5. Frank Sade def. Joel Chapman, earning a split decision win from the three judges.
6. Jeremy Czarnecki def. Rick Morais in 3rd Round with a rear naked choke with just 23-seconds remaining.
7. John Villegas def. Mason Thomas Referee Ben Lagman waived off the action.
8. Mark Walker def. Dean Walsh. Referee stoppage.
9. Justin Smethurst def. Josh Scott. Guillotine choke.
10. Mike Holmes def. Mustafa Jordan. Tap out.
11. Kris Lusch def. Charlie Cosens. Split Decision.
12. Steve Glasgow def. Lee Leverwood. Rear naked choke
13. Todd Canter def. Dan Hughes. Referee stoppage
14. Billy Garrison def. Ken Larsen. Referee stoppage
The Fighters that have earned their place as an Xtreme Fighter are:
Joe Caudill
Nick Highton
Andrew Peterson
Nick Spohn
Dan Lauzon
Frank Sade
Jeremy Czarnecki
John Villegas
Mark Walker
Justin Smethurst
Mike Holmes
Kris Lusch
Steve Glasgow
Todd Canter
Dan Hughes
Billy Garrison
Congratulations to all the Fighter who have been selected to move on to the Reality TV Show "The Xtreme Fighter"! Brought to you by the Dubai Shopping Festival.
See you all on the Road to Dubai!
Tune in to www.MMAactionLive.com for all XKL footage! |